To celebrate the launch of its latest clothing collection, Open Gallery, Factorie transformed the expansive rooftop deck at Bourke Square Car Park into the backdrop for a dynamic campaign photoshoot and video production.

The Open Gallery collection is designed for everyday wear, anchored in signature pieces like graphic tees, cozy fleece, and timeless denim. Set against the sweeping Melbourne skyline, the rooftop shoot brought the collection’s urban and effortless style to life.

By choosing Bourke Square’s substantial rooftop space, Factorie not only highlighted its new collection but also showcased the versatility of the venue as a platform for fashion, art, and culture in the heart of the city.