Melbourne’s Golden Square became the epicentre of streetwear culture as JD Sports, Nike, and Judah Tribe came together to launch the highly anticipated Air Max DN ahead of its Australian release.

Eager fans lined up overnight for the exclusive rooftop and warehouse takeover, where Judah Tribe delivered an unforgettable experience of giveaways, music, and community spirit that honoured the Air Max legacy. From rooftop t-shirt drops and sneaker activations to ice cream carts and a live DJ, the event captured the energy and creativity that defines sneaker culture.

With its expansive rooftop and industrial character, Golden Square proved the perfect space where Melbourne’s sneaker community could come together to connect, celebrate, and witness the next chapter in streetwear.

Photography Credit: Boom Studios